COMMERCIAL HOSPITALITY PHOTOGRAPHER
Based in Margaret River, I work with wineries, resorts, restaurants and cafes across the South West to build visual libraries that earn their keep.
Food, beverage, venue and brand content, photographed, filmed and delivered ready for social, your website and everything in between.
Leeuwin Estate. Pullman Bunker Bay Resort. Jamie's Italian.
COMMERCIAL HOSPITALITY PHOTOGRAPHER
Based in Margaret River, I work with wineries, resorts, restaurants and cafes across the South West.
Leeuwin Estate. Pullman Bunker Bay Resort. Jamie's Italian.
Leeuwin Estate | Pullman Bunker Bay Resort | Jamie's Italian | Credaro Estate | Eight Willows Retreat | Passel Estate | Gant & Co | Thompson Estate Winery | Stella Bella Wines | Amelia Park Wines | Wills Domain | Margaret River Chocolate Company
Commercial clients have also included Absolut Vodka, Ford Australia and Schweppes.
The Work
Wineries and Cellar Doors
Margaret River produces some of the most distinctive wines in the country. The brands behind them deserve imagery that reflects that. Barrel rooms, tasting tables, winemaker portraits, bottle shots, seasonal vineyard work, a visual library built around your vintage calendar and your DTC channels.
Luxury Resorts and Boutique Hotels
Guests book on feeling before they book on price. The dining room at golden hour, the table set before service, the view from the terrace, these are the images that convert a browsing visitor into a confirmed reservation. Property photography that works as hard as your front desk.
A dish photographed well sells itself. A kitchen caught mid-service tells a story about craft and confidence that no menu description can match. Food and beverage photography for restaurants that take their cuisine seriously, from the pass to the plate.
Approachable does not mean generic. The overhead flat lay, the coffee against the timber bench, the cake stand in afternoon light, casual dining has its own visual language and it deserves the same care as fine dining. Content that keeps your social feed consistent and your tables full.
The estate from above at golden hour. The pour in slow motion. The cellar door walk-through cut for Instagram. Still photography builds your brand library. Video and drone content keeps it moving across every platform that rewards it.
The Work
Wineries and Cellar Doors
Margaret River produces some of the most distinctive wines in the country. The brands behind them deserve imagery that reflects that. Barrel rooms, tasting tables, winemaker portraits, bottle shots, seasonal vineyard work, a visual library built around your vintage calendar and your DTC channels.
Luxury Resorts and Boutique Hotels
Guests book on feeling before they book on price. The dining room at golden hour, the table set before service, the view from the terrace, these are the images that convert a browsing visitor into a confirmed reservation. Property photography that works as hard as your front desk.
A dish photographed well sells itself. A kitchen caught mid-service tells a story about craft and confidence that no menu description can match. Food and beverage photography for restaurants that take their cuisine seriously, from the pass to the plate.
Approachable does not mean generic. The overhead flat lay, the coffee against the timber bench, the cake stand in afternoon light, casual dining has its own visual language and it deserves the same care as fine dining. Content that keeps your social feed consistent and your tables full.
The estate from above at golden hour. The pour in slow motion. The cellar door walk-through cut for Instagram. Still photography builds your brand library. Video and drone content keeps it moving across every platform that rewards it.
THE PORTFOLIO
THE PORTFOLIO
WHY IT MATTERS
Most venues spend months building a seasonal offer and minutes thinking about how it looks online. That gap is where bookings are lost.
Professional brand photography is the digital front door of your tasting room. Every image on your website and booking page is either earning trust or costing it.
One well-planned shoot day can fuel 12 to 18 months of marketing across social, email, and print.
Higher conversion rate
Lift in web engagement
Return per $1 invested
Months from a single shoot day
The Process
Discovery call
A 20-minute conversation about your brand, your calendar, and what you need the images to do. Direct and practical. No forms.
Brief and shoot plan
A structured shot list aligned with your brand. For retainer clients this updates each quarter against your seasonal release schedule.
On-location production
Shoots scheduled around your operations. Early mornings, off-peak hours, or dedicated shoot days. No disruption to your team or guests.
Delivery
Edited files via private cloud portal within 7 to 10 business days. SEO-named, platform-sized, and organised for immediate use.
INVESTMENT
All post-production is included. Every booking delivers fully edited, platform-ready files. No separate editing fees.
Starting from $1,200 + GST
Up to four hours on location. Ideal for a focused product shoot, a seasonal update, or a single venue area. Fully edited files delivered within 7 to 10 business days.
Starting from $2,000 + GST
A complete day across your venue. Stills, short-form video for Reels, and drone coverage all available within a single production day. Suited to restaurants, cellar doors, and resorts wanting a substantial content bank from one visit.
Most estates do a shoot, get a great set of images, post them for a few months, and then find themselves scrambling for content again. The visual story ends up feeling inconsistent across the year, and it becomes one more thing on someone's plate to sort out.
There is another version of this that most marketing managers recognise immediately. The Instagram feed that mixes professional shots with phone snaps. The website hero that was clearly shot by someone different to whoever did the cellar door images. The Reel that looks like it came from a different brand entirely. Visitors notice. So do the people you are trying to attract.
The annual partnership works differently. Think of it as adding a dedicated creative team member who shows up four times a year, already knows your estate, and arrives with a plan shaped around what you want to say that season. One consistent visual language across your entire year of content.
Four visits mapped to the viticultural calendar. Harvest, autumn, winter, and spring budburst each tell a completely different story. Each visit includes a planning session, stills, Reels, and drone footage of the vineyard and estate grounds. All post-production included, files ready to publish.
Annual partnership: $10,800 + GST, invoiced quarterly at $2,700. No large upfront commitment. The scope of each visit flexes around what matters most at that time of year.
COMMON QUESTIONS
READY WHEN YOU ARE
Start with a 20-minute discovery call. No obligation.
info@johnricephotographer.com.au
READY WHEN YOU ARE
Start with a 20-minute discovery call. No obligation.
info@johnricephotographer.com.au